• Personal Blog

    Email marketing

    How frustrating is it to discover your email marketing database is not as clean and tidy as you thought? I manage Marketing for a Datacom Distribution business in the Middle Atlantic region. In trying to improve personalization of the email marketing campaigns sent out over time, I found room for improvement. A lot of room. The marketing platform used is Constant Contact, however I believe my experience is true across other platforms to some degree. I discovered sending generic campaigns to large numbers of contacts can cloud results. I looked at 2019 results and seeing an open rate of 19% seemed excellent on the surface. According to Constant Contact it…

  • Personal Blog

    On Brand

    Today the focus is on Brand and the work it takes to keep up with it.  While there are a lot of definitions of the word “brand” I usually think of it as what your stakeholders /customers / prospects perceive you to be.  That could be anything from a great employer to some unknown warehouse where they sell wire. I usually make the effort to search my brand (personal and professional) a few times a year. This could take a little while if you include Google, LinkedIn, Glassdoor, and other Professional social media. I found that several former Norfolk Wire & Electronics employee reviews were good, and a couple were…

  • Personal Blog

    Wow – I am embarrassed.

    So, I went on LinkedIn today and decided to check my messages. My birthday is in December, and here it is the end of January. I have unanswered birthday wishes.  I have been on LinkedIn for years and have 3,729 Connections as of this afternoon… so I figured there would be a few… but there were dozens and dozens of them. Shame on me for not even a quick thank you! As I was responding I found a few people who wished me Happy Birthday in 2018, which went unanswered and another birthday greeting in 2019. Then I found the filter for unread messages. Dozens and dozens more… “Congrats on…