• Personal Blog

    Email marketing

    How frustrating is it to discover your email marketing database is not as clean and tidy as you thought? I manage Marketing for a Datacom Distribution business in the Middle Atlantic region. In trying to improve personalization of the email marketing campaigns sent out over time, I found room for improvement. A lot of room. The marketing platform used is Constant Contact, however I believe my experience is true across other platforms to some degree. I discovered sending generic campaigns to large numbers of contacts can cloud results. I looked at 2019 results and seeing an open rate of 19% seemed excellent on the surface. According to Constant Contact it…