• Personal Blog

    Email marketing

    How frustrating is it to discover your email marketing database is not as clean and tidy as you thought? I manage Marketing for a Datacom Distribution business in the Middle Atlantic region. In trying to improve personalization of the email marketing campaigns sent out over time, I found room for improvement. A lot of room. The marketing platform used is Constant Contact, however I believe my experience is true across other platforms to some degree. I discovered sending generic campaigns to large numbers of contacts can cloud results. I looked at 2019 results and seeing an open rate of 19% seemed excellent on the surface. According to Constant Contact it…

  • Uncategorized

    It feels good to produce

    Not that long ago my main profession was as a media producer. The job I do for my current employer changed at the beginning of the year (2020) to mostly marketing and it has given me an opportunity to re-learn the Adobe software I have become a little out of practice with. Here is a video I created as digital signage for work. I added an audio element, editing some loops together. Certainly not Ben-Hur – but a fun morning

  • Personal Blog

    On Brand

    Today the focus is on Brand and the work it takes to keep up with it.  While there are a lot of definitions of the word “brand” I usually think of it as what your stakeholders /customers / prospects perceive you to be.  That could be anything from a great employer to some unknown warehouse where they sell wire. I usually make the effort to search my brand (personal and professional) a few times a year. This could take a little while if you include Google, LinkedIn, Glassdoor, and other Professional social media. I found that several former Norfolk Wire & Electronics employee reviews were good, and a couple were…

  • Personal Blog

    Wow – I am embarrassed.

    So, I went on LinkedIn today and decided to check my messages. My birthday is in December, and here it is the end of January. I have unanswered birthday wishes.  I have been on LinkedIn for years and have 3,729 Connections as of this afternoon… so I figured there would be a few… but there were dozens and dozens of them. Shame on me for not even a quick thank you! As I was responding I found a few people who wished me Happy Birthday in 2018, which went unanswered and another birthday greeting in 2019. Then I found the filter for unread messages. Dozens and dozens more… “Congrats on…

  • Jay Kuppers and Tom Anthony abt. 1980
    Radio

    Jay Kuppers

    As I mentioned in my Post about Roscoe P. Goodtyme, WQPD-AM in Lakeland Florida was the most influential station to my broadcast career.  And no one was more of a partner and mentor to me than Jay Kuppers. While I learned a lot about comedy from Roscoe, I discovered the business of entertainment through Jay. I am really struggling to remember even some details from that long ago, and I can’t remember the sequence of when I worked with Jay. Based on moving to the Tampa radio market a few months after Roscoe’s death and returning to WQPD after Jay had already left the station it must have been before.…

  • Radio

    Roscoe P. Goodtyme

    I worked for a few different radio stations in Lakeland, Florida in the late 70’s and early 80’s but none was as much an influence on me as WQPD. Back then I was mainly doing the “Morning Show” and producing radio commercials. As part of the two-person Morning Show, my job was to deliver real news without being too serious. When not announcing the news, my on-air persona was the live studio laugh track for the other guy. It’s weird recounting this now with the distance of some 40 years. It’s hard for me to place the timeline accurately for when I worked with the two main people who made…