On Brand

Today the focus is on Brand and the work it takes to keep up with it.  While there are a lot of definitions of the word “brand” I usually think of it as what your stakeholders /customers / prospects perceive you to be. That could be anything from a great employer to some unknown warehouse...

Wow – I thought I knew better.

So, I went on LinkedIn today and decided to check my messages. My birthday is in December, and here it is the end of January. I have unanswered birthday wishes.  I have been on LinkedIn for years and have 3,729 Connections as of this afternoon… so I figured there would be a few… but there...