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On Brand
Today the focus is on Brand and the work it takes to keep up with it. While there are a lot of definitions of the word “brand” I usually think of it as what your stakeholders /customers / prospects perceive you to be. That could be anything from a great employer to some unknown warehouse where they sell wire. I usually make the effort to search my brand (personal and professional) a few times a year. This could take a little while if you include Google, LinkedIn, Glassdoor, and other Professional social media. I found that several former Norfolk Wire & Electronics employee reviews were good, and a couple were…
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Wow – I thought I knew better.
So, I went on LinkedIn today and decided to check my messages. My birthday is in December, and here it is the end of January. I have unanswered birthday wishes. I have been on LinkedIn for years and have 3,729 Connections as of this afternoon… so I figured there would be a few… but there were dozens and dozens of them. Shame on me for not even a quick thank you! As I was responding I found a few people who wished me Happy Birthday in 2018, which went unanswered and another birthday greeting in 2019. Then I found the filter for unread messages. Dozens and dozens more… “Congrats on…