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Google Still Gaining Market Share

Unlike most other technologies introduced in the past 20 years it seems that Google wants to defy the Diffusion of Innovations adoption curve. The What? It’s the theorem by Everett Rogers that says any idea or technology is accepted slowly at first, then takes off for a while, and finally is slowly adopted by the remaining group. For a little better explanation see the Wikipedia page here. [link still active 2021]

Apparently that does not include Google since the most recent stats show an increase in usage. You would think everybody who is going to use Google is already there – but according to the firm comScore – Google’s Market Share went up by a half percent in September 2011.

Search engine rankings for September 2011, according to comScore were:

Site Aug-11 Sep-11 Point Change
Google Sites 64.8% 65.3% 0.5
Yahoo! Sites 16.3% 15.5% -0.8
Microsoft Sites 14.7% 14.7% 0.0
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.3% 1.5% 0.2
Comscore Explicit Core Search Share Report | September 2011 vs. August 2011
Total U.S. – Home/Work/University Locations | Source: Comscore qSearch

Other interesting stats from comScore are in this press release [link still active 2021]

Originally Published on and recovered via the Internet Archive Wayback Machine